Professor Junyong Noh’s team from the KAIST Graduate School of Culture Technology, in conjunction with conglomerate holding company CJ Group’s nationwide cinema franchise CGV, developed CGV ScreenX, which is a multi-projection technology that allows the audience to further immerse themselves in films screened at theaters. This development will allow increased implementation of multi-projection technology in the movie industry.
CGV ScreenX has many advantages over the available technologies currently used in the film industry. With the new technology, the audience is able to enjoy the screening not only via the front screen, but also via the side screens. This extended lateral view allows the audience to immerse themselves in the movie and enjoy a more realistic experience. In addition, CGV ScreenX does not require the audience to wear three-dimensional (3D) glasses and reduces the side-effect of dizziness from watching 3D films. Furthermore, the greatest appeal of CGV ScreenX is its low implementation and maintenance cost.
Although CGV ScreenX consists of numerous core technologies, it can be divided into three main areas: hardware, software, and management technology. The hardware portion is responsible for the screening system. It encompasses the multi-projection and sync technology that allow the implementation of CGV ScreenX in various cinemas. The software part deals with the contents and is responsible for the technology used to modify the contents of the film to suit the theater’s structure and layout. Finally, the management portion is associated with the technology required for the screening systems.
Professor Noh stated that theaters using multi-projection technology are significantly influenced by the screening environment during content creation, system installation, and screening processes. However, as the new development has generalized and platformized the multi-projection technology, a significant technological advancement has been made.Currently, CGV ScreenX is available in 22 theaters around the nation and the number is expected to increase. Furthermore, a movie titled The X was produced to demonstrate this new technology. The movie was mentioned in the 18th Busan International Film Festival Gala Presentation and has been gathering much interest in the film industry community.
Dong-Kyeong Lee
dk1558@gmail.com